TypeShift

2024
Typography

TypeShift was developed as a typography exhibition proposal for a gallery in downtown Calgary. The project explores type as something physical, expressive, and alive, moving beyond the page into objects, environments, and visual characters. The black and white system was intentional, reducing the work to its most basic elements so the form, contrast, scale, and movement could carry the idea without relying on colour.

Credits:

Creative Direction — Malik Adegbola
Design — Malik Adegbola
Typography — Malik Adegbola
Year — 2024