Brand ID: Hello Yellow is Autodesk's evolved visual language, and the project where I worked out how yellow should actually show up across the brand. Autodesk chose yellow to bring energy, visibility, and recognition. My job was the harder question underneath that: not the color itself, but the system that makes it work.

I built one of the earliest visual blueprints for that direction. The real thinking was balance. How much yellow is enough, where it should lead and where it should support, and how layout creates enough structure that the color reads as intentional, not decorative. I set the rules for hierarchy, restraint, and how the system holds together across layouts, campaigns, events, social, and internal communications.

From there it grew the way brand systems do, through collaboration with internal teams, partners, and vendors, and it keeps evolving now. What I owned was the foundation: how Hello Yellow shows up, how it's used, and the point of view that made it ownable in the first place.