Brand ID: Hello Yellow is a brand identity system created for Autodesk’s evolved visual language. The work explored how yellow could become a more recognizable and ownable part of the brand, moving beyond accent use into a flexible system for layouts, campaigns, events, social, and internal communications.

The project focused on building a practical blueprint for how yellow could be used with confidence. Through grid systems, motion, imagery, typography, and branded templates, the work helped define a more energetic and distinctive direction for Autodesk while keeping the identity clear, scalable, and easy to adapt across teams.