Autodesk Life is an employer brand identity concept created to explore a more human, culture led side of Autodesk. The project reimagines how the brand could speak beyond products and technology, focusing instead on people, belonging, creativity, and everyday work culture.

Built as a flexible social and storytelling system, the identity introduces a warmer visual language through expanded color palettes, expressive 3D iconography, typography, and modular layouts while still staying connected to Autodesk’s core brand foundation. The work explores how a large technology company can feel more personal, optimistic, and emotionally engaging without losing clarity or structure.

The system was designed across multiple content pillars including People, Business, Impact, and Spotlight, creating a scalable framework for campaigns, recruitment, internal storytelling, and social media communication.